Hi, We’re the team behind ToBeCreative.

OUR APPROACH

Our approach is simple. We start with who you are. Not poses. Not formulas. But presence. We create images that feel honest and confident. Work that lets you take up space. We guide when needed. We step back when it matters. And we pay close attention to light, movement, and energy.

We create space for you to show up honestly. Without over-posing.

Our approach is guided, and intentional. When you feel seen, the images feel real.

You don’t need to perform.
You don’t need to know how to pose.

We meet you where you are.
We guide when needed and step back when it matters.

We’re a group of creatives who genuinely love working together - friends who also bring strong experience and intention to every project.

Different strengths. One shared vision: to create bold work that feels real and impactful.

MEET THE TEAM

  • A young woman with wavy blonde hair, smiling, standing in a corner by a window with natural light. She is wearing a dark leather jacket, a light top, and black pants, holding a professional camera in her right hand.

    Monika

    FOUNDER & PHOTOGRAPHER

    Before launching my own brands - Everglow Photography over 10 years ago and To Be Creative more recently - I spent over a decade in advertising agencies in Poland and Canada, building campaigns and learning how strong visuals shape powerful brands.

    After years of documenting weddings, I created To Be Creative as a space for lifestyle-driven work focused on branding, movement, and personality.

    I’m inspired by motion, sport, travel, and real energy.

    To Be Creative is for those ready to be seen - confidently and unapologetically.

  • Woman lying on a white couch with her head resting on her hand, wearing a brown sweater and silk skirt, with large green plants and a staircase in the background.

    JESS

    CLIENT HAPPINESS GURU

    As a mom of two, I basically have a PhD in managing chaos. I juggle schedules, solve mini-crises before breakfast, and somehow keep everyone alive and on time. So yes - your project is in very safe hands.

    I love structure and clear communication. I’ll remind you of the details, answer your questions, and make sure nothing slips through the cracks.

    My job is to keep things smooth behind the scenes so you can stay excited, calm, and focused on the fun part.

  • A woman with shoulder-length dark brown hair, smiling and slightly tilting her head, wearing a beige knit short-sleeve top against a plain light gray background.

    ALLY MAY

    PHOTOGRAPHER

    I grew up in a family of makers. My mother: a carpenter, my brother: a sculptor, my aunt: a painter.

    To be able to document their processes through photography and truly showcase the unique talent that makes their work special, reminds me every time why I fell in love with this art form.

    I find it so inspiring to lean into what makes your company, your ideas and your goals different from everyone else's; let's create something that will inspire your audience.

  • A smiling man sitting on a stool, holding a camera, wearing a beige jacket over a green polo shirt, with light-colored pants, against a plain white background.

    CARLO

    PHOTOGRAPHER

    I’m a photographer guided by intentional storytelling and cinematic imagery. I draw inspiration from films, music, and the moments I share with friends and family.

    When it comes to brand photography, I focus on understanding your philosophy first. Then I find the right visual language to communicate your message in a way that feels honest, meaningful, and aligned with your audience.

  • A person sitting on the floor surrounded by potted plants, smiling with hand resting on cheek, in a minimalistic indoor setting.

    MAX

    PHOTOGRAPHER

    I capture the space where high-fashion edge meets real, unscripted moments. That sweet spot between polished and playful.

    With over a decade behind the lens, I’ve learned that the strongest images don’t come from stiff posing. They come from energy. From trust. From a relaxed but intentional vibe.

    Whether it’s a refined brand campaign or a laid-back lifestyle session, my goal is simple - help you feel confident, natural, and like the best version of yourself.

  • A woman sitting on white stairs, smiling, wearing a white blouse with ruffled sleeves, a dark sleeveless sweater, brown pants, white sneakers, and a black wristwatch.

    ANGELA

    PHOTOGRAPHER

    I’m drawn to the little moments in life.
    Outside of photography, I love staying active through hiking, running, and riding motorcycles. I have an adventurous spirit and enjoy connecting with all kinds of people.

    Alongside my personal work, I shoot product and campaign imagery for a clothing brand. That experience has strengthened my skills in lighting, styling, directing models, and creating visuals that feel true to a brand’s identity and story.

Let’s Work Together

Share a few details below. We’ll be in touch shortly.
You can also reach us directly by email.

hello@tobecreative.ca

ToBeCreative is led by the same team behind Everglow Photography, a wedding and lifestyle photography studio known for thoughtful, story-driven work.